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Marketing Communications

The most critical step is to understand the target segment. Once market research and analysis identifies target customer segments, the following questions need answers:

  • What are the customer’s needs and buying behaviour ?

  • Which are the best channels to promote our client’s product or service ?

  • What  message will resonate with the customers ?

Following are critical aspects of any communication tool:

  • Strong call to action

  • Clearly defined value propositions

  • Creative designs

We create and implement the following marketing campaigns and tools with copy and design, and reporting on campaign performance:

  • Email campaign

  • Direct mail campaign

  • Brochures, Newsletters

  • Marketing collateral

  • Website

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